Increase complexity by reducing friction

Improve your metrics:
Step 1: Pick action that moves metrics ("write a post")
Step 2: Make it easy to do (new, big button to "start writing")
Step 3: People can find it quickly now! See metric improvements.

Result:
Short-term -> More posts: Celebrate, Get a Raise, Rinse, Repeat
Long-term -> Disaster: product becomes mess of competing actions.

Avoid at startup with Founders & Lead Designers:
- Founders see bigger picture, clarify what matters and at what cost. Define North Star.
- Block ideas optimising for feature over product.
- Smaller problem (few people shipping code)

Avoid at big company with Guardian Teams:
- One team (blend of design/infra) builds and defends shell.
- Owns craft & quality. Responsible for evolving it over time. Provides guidelines. Goals on shipping one vision.
- Bigger Problem (hundreds shipping code)